Veloce / Automotive Digital Experience

The core challenge was bringing the tactile, heavyweight feel of physical muscle and racing cars into a web browser without sacrificing performance. We built a custom asset pipeline to compress high-poly 3D models into lightweight WebGL assets managed via Three.js. Users can interactively paint, view, and deconstruct classic vehicle builds in real time. This interactive layer is supported by a robust React architecture and tied together with liquid smooth, scroll-driven motion typography using GSAP and TailwindCSS, maintaining a locked 60fps across both mobile and desktop screens.